{"id":7039,"date":"2026-05-31T17:05:39","date_gmt":"2026-05-31T15:05:39","guid":{"rendered":"https:\/\/bibliotheque-sfpe-at.com\/?p=7039"},"modified":"2026-05-31T17:05:42","modified_gmt":"2026-05-31T15:05:42","slug":"images-et-figures-sur-lefficacite-publicitaire","status":"publish","type":"post","link":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/2026\/05\/31\/images-et-figures-sur-lefficacite-publicitaire\/","title":{"rendered":"Images et figures : Sur l&rsquo;efficacit\u00e9 publicitaire"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-right wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Le mod\u00e8le th\u00e9orique de la publicit\u00e9 moderne a \u00e9t\u00e9 construit aux Etats-Unis au d\u00e9but de ce si\u00e8cle, dans quelques universit\u00e9s du Middle West o\u00f9 s&rsquo;\u00e9bauchait alors la science, pratique et rationnelle, du commerce moderne : c\u2019\u00e9tait l\u00e0 l&rsquo;ambition des pionniers du \u2019\u2019marketing\u201d. Un tel mod\u00e8le admet deux flux d\u2019information allant en sens inverse l&rsquo;un de l&rsquo;autre : l\u2019offre informe la demande par des annonces publicitaires, mais aussi les \u00e9tudes de march\u00e9s renseignent les producteurs sur leurs consommateurs, r\u00e9els ou potentiels. On peut consid\u00e9rer que ce mod\u00e8le fonctionne bien ou mal, mais en tout \u00e9tat de cause il ne laisse gu\u00e8re de place \u00e0 l&rsquo;inconscient dans le fonctionnement de la publicit\u00e9, sauf \u00e0 assimiler les enqu\u00eates commerciales aux cures psychanalytiques et les annonces publicitaires aux messages hypnotiques.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-0c5dd61414d2cb4c88e3596780dedeb0 wp-block-paragraph\" style=\"color:#2753a5\"><strong><em>Pour lire le texte complet <a href=\"\/index.php\/options-dinscription\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">s&rsquo;inscrire<\/mark><\/a> ou <a href=\"\/index.php\/my-account\/edit-account\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">se connecter<\/mark><\/a><\/em><\/strong><\/p>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"\/index.php\/2026\/05\/31\/1988-psychologie-medicale\/\">&lt;&#8211;retour<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#f8f2f2\"><thead><tr><th><mark class=\"has-inline-color has-vivid-red-color\" style=\"background-color: rgba(0, 0, 0, 0);\"><strong>Auteur<\/strong><\/mark><\/th><\/tr><\/thead><tbody><tr><td><strong>Lagneau G\u00e9rard<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><mark class=\"has-inline-color has-vivid-red-color\" style=\"background-color: rgba(0, 0, 0, 0);\"><strong>R\u00e9f\u00e9rence<\/strong><\/mark><\/th><\/tr><\/thead><tbody><tr><td><strong>RB091988-02<\/strong><br>Conscient et inconscient de la publicit\u00e9, Paris 1986<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><mark class=\"has-inline-color has-vivid-red-color\" style=\"background-color: rgba(0, 0, 0, 0);\"><strong>Cat\u00e9gories<\/strong><\/mark><\/th><\/tr><\/thead><tbody><tr><td>Psychologie<br>Sociologie<br>Anthropologie<br>Histoire<br>Philosophie<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mod\u00e8le th\u00e9orique de la publicit\u00e9 moderne a \u00e9t\u00e9 construit aux Etats-Unis au d\u00e9but de ce si\u00e8cle, dans quelques universit\u00e9s du Middle West o\u00f9 s&rsquo;\u00e9bauchait alors la science, pratique et rationnelle, du commerce moderne : c\u2019\u00e9tait l\u00e0 l&rsquo;ambition des pionniers du \u2019\u2019marketing\u201d. Un tel mod\u00e8le admet deux flux d\u2019information allant&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[1474],"tags":[501,575,487,498,1472,1473,558],"class_list":["post-7039","post","type-post","status-publish","format-standard","hentry","category-lagneau-gerard","tag-anthropologie","tag-histoire","tag-philosophie","tag-psychologie","tag-psychologie-medicale-1988","tag-rb091988","tag-sociologie","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/posts\/7039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/comments?post=7039"}],"version-history":[{"count":1,"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/posts\/7039\/revisions"}],"predecessor-version":[{"id":7040,"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/posts\/7039\/revisions\/7040"}],"wp:attachment":[{"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/media?parent=7039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/categories?post=7039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bibliotheque-sfpe-at.com\/index.php\/wp-json\/wp\/v2\/tags?post=7039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}